Digital Marketing
Master SEO, Social Media Marketing, Google Ads, and content strategies to drive targeted traffic and conversions.
Duration
4 - 6 Weeks
Location
Lucknow (Offline)
Credential
Verified Certificate
Check Eligibility
Drop your details to get the full syllabus PDF and batch timings.
Check Eligibility
Drop your details to get the full syllabus PDF and batch timings.
Learning Path
A structured, week-by-week sprint from beginner to industry-ready.
Module 1: Digital Marketing Fundamentals
- Introduction to Digital Marketing
- Understanding the Buyer's Journey
- Website Strategy & Analytics
Module 2: Search Engine Optimization (SEO)
- On-Page and Off-Page SEO
- Keyword Research
- Technical SEO Basics
Module 3: Social Media Marketing (SMM)
- Organic Social Media Strategies
- Content Marketing and Scheduling
- Brand Reputation Management
Module 4: Paid Advertising (PPC)
- Google Ads Setup and Management
- Facebook and Instagram Ads
- Retargeting Campaigns
Module 5: Analytics & Automation
- Google Analytics & Reporting
- Email Marketing Campaigns
- Final Campaign Project
Capstone Project
A Complete Marketing Campaign Strategy for a Live Brand.
Flexibility: Ranging from guided minor projects to custom applications depending on student innovation. Build it from scratch, push it to GitHub, and deploy it live.
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Frequently Asked Questions
Everything you need to know about the Digital Marketing track.